Shiloe Will Cut You is a local and acclaimed Pacific Northwest hair salon, specializing in new-age and punk haircuts and coloring. The goal was to attract the younger crowd.
Branding was intended to find a hybrid between both modern design and grunge. Coloring is primarily black and white, although a splash of acid green is used from time to time when extra attention is needed.
Social media presence is a massive portion of the marketing strategy for the salon, since it has the highest reach for the demographic.
